Soon to see at Pitti Uomo
Khaki made a big impression during Fashion Week with a WWII military inspired theme hitting the catwalks of New York, London, Milan and Paris as the key look for Spring/Summer 2010.
Following on from a trend set early in 2008, Khaki has become the popular choice for men everywhere. Dockers® launched its Limited Edition series due to the demand for Khaki as an alternative to denim. Dockers® K-1 - Made in San Francisco - follows on from this success, producing a further Limited Edition range which stays true to its name – each garment is made in San Francisco – the original home to the Dockers® brand.
For Spring/Summer 2010, Dockers® has plundered its extensive archive to develop a range of Limited Edition pants and military style shirts.
The Dockers® K-1 Khaki pant is modern in its design and construction, only the Cramerton cloth and detailing implies the authenticity of a bygone age. Staying true to the brands authenticity, Dockers® K-1 – Made in San Francisco Khaki’s will be manufactured in San Francisco, California with the same level of craftsmanship which went into producing the original Cramerton cloth over seven decades ago, only with slight alterations to make the material relevant for the modern consumer.
Developed by the textile firm Galey & Lord in 1931, Cramerton Army Cloth was produced to replace the doughboy fabrics used in World War I. Cramerton quickly became the standard basic uniform cloth worn throughout the US Armed Forces. The fabric also saw service through the Korean and Vietnam Wars.
“We have dug deep into our archives to research and compile a test to find the finest and most durable Khaki cloth ever. Cramerton was renowned for its strength and durability not only as the official cloth for the US Forces, but later as a hardworking and hardwearing material for the men returning home from the front line.” says Elisa Dalio, Dockers® Regional Marketing Manager. “Clothing was still seen as a luxury, so these guys needed something which was resilient as they re-entered civilian life. Therefore, Khaki later became popular with the University college campus fraternity and Hollywood’s leading heart throbs of the fifties”.
The Dockers® two-ply combed cotton yarn military shirt will be made in exactly the same way, with the same identical US Button/Emsig melamine buttons as the original. (US Button/Emsig has been manufacturing melamine buttons and buckles for the US Military Armed Services since the 1940s). The shirt is finished with a staining process that replicates the look, as if the fabric has been oxidized over the past 60 years.
The powerful individual vision of photographer Kasper Kaspryzk is self-evident in the portfolio of images produced to support Dockers® K-1 – Made in San Francisco. Art directed by Johannes Svartholm, the campaign was shot in Rouen, a small village close to the windswept beaches of Normandy, and is almost documentary rather than fashion photography in its outcome. An overriding play on shadow and light creates a provocative series of beautiful images which highlights as much of the apparel history in its outcome as the new product itself.
The Dockers® brand has utilized its relationship with past Khaki advocators, including film stars such as Patty Andrews of the famed ‘The Andrews Sisters’, whose careers were active during WWII, to provide an authentic product which discreetly pays homage to the All-American G.I. Sold in a collectable Limited Edition box, each pant and shirt will come serialized with their own production number. The Dockers® K-1 pants will carry the Cramerton twill label on the inside waistband.
Dockers® Limited Edition K-1 Khaki pant, accompanied by the US military inspired shirt encapsulates the brand consumer. A guy who is in the prime of his life. He is confident, passionate and has a keen interest music, cars and history. He is a decision maker. Clothes are important to him – but it is all about making the right choice. He has his style icons – our own Khaki heroes – Steve McQueen and Paul Newman.